FOR IMMEDIATE RELEASE
Press Contact
Tim Ward H+A International 312.332.4650 ext. 18
tward@h-a-intl.com
THE 'NEW' CHEM SHOW TO FEATURE 'SOLUTIONS FOCUS'
Industry Feedback Leads To Sustainable and Green Process Theme
WESTPORT, Connecticut...August 18, 2008 - In its ongoing quest to meet the
changing needs of the evolving processing industries, the 53rd edition of the venerable
CHEM SHOW, scheduled for November 17-19, 2009 at New York's Jacob K. Javits
Convention Center, will feature a more targeted focus on Sustainable and Green Process
Solutions and add several new enhancements to address the needs of both exhibiting
companies and buyers.
Based on extensive third-party research conducted with CPI professionals, it was
discovered that an increasing number of decision makers (nearly 60%) are now coming to
trade shows to find specific solutions to their processing challenges as opposed to just
looking for new processing equipment. Moreover, they want to learn about these
solutions in a variety of ways, both on and off the show floor.
With this in mind, show management has implemented several solution-focused
features and re-branded North America's leading event 'The NEW CHEM SHOW -
Processing Solutions for a Changing Marketplace.'
In addition, the research study identified two challenges affecting the overall
industry: 1) Global competition is driving the need for greater efficiency, and
2) Environmental concerns are pushing companies to be more sustainable and green in
their operations.
To address these industry issues, The NEW CHEM SHOW will promote
"Sustainable and Green Process Operations" as the overall Show theme and concentrate
on these core processing areas:
- Process Controls and Automation Solutions - 67% of those surveyed
currently use or will increase their usage of automation technologies.
- Optimizing Process Efficiency - 57% use or will increase their usage of
wireless technologies: 52% currently use or will increase their usage of energy
efficient technologies.
- Water/Wastewater Treatment - 51% of those surveyed currently use or will
increase their usage of water/wastewater treatment technologies.
- Emerging Technologies - CPI professionals said they want to be kept abreast
of emerging technologies. For example, 45% of those surveyed currently use
or will increase their usage of Nanotechnology.
- Efficient Powder Processing - Cited by respondents, powder processing and
bulk solids handling will require more efficient solutions to provide both safe
operations and competitiveness in the global marketplace.
In response to this valuable feedback, show management has planned significant
solutions-focused changes and enhancements to the 2009 event that are designed to
attract more buyers from all segments of the process industries who are interested in
market-specific solutions. Some of these major enhancements will include:
- Exhibitor Workshop Program - Dozens of workshops, featuring both
educational value and product demonstrations, will be offered by leading
industry experts on a variety of topics. Select exhibitors will have up to 30
minutes to present their latest technologies and discuss how they can be
applied to specific solutions.
- Buyer Connect Program - A web-based program designed to match buyer
needs with specific product solutions in face-to-face meetings with the
manufacturers. Close to 80% of survey respondents said meeting with
suppliers was a major reason they attend shows.
- New Products Showcase - A special area on the Show Floor where attendees
can see what is truly new and innovative since the last Show. Seeing new
products is still the number one reason attendees come to a show, but close to
60% said they wanted to see products they didn't yet know about.
- Expanded Partner Support - With new market segments being added to the
event, show management will work closely with the leading trade publications
and associations within these new marketplaces to aggressively promote the
Show to their members/readers on an ongoing basis leading up to the Show.
- New Industry Portal - A new web-based NEW CHEM SHOW portal will
serve as a leading information resource for the CPI industry. CPI professionals
can find a wealth of information from trade magazine and association
contributions from around the world.
To promote these exciting changes, The NEW CHEM SHOW will be marketed through a
very aggressive, worldwide communications program featuring dozens of ads and news
articles in leading trade magazines, thousands of direct mail brochures, an integrated
digital marketing campaign, e-mail blasts and onsite distribution of flyers at global
industry events.
"Valuable industry input was critical in addressing a need for Sustainable and
Green Process Solutions and The NEW CHEM SHOW will be the leading forum and
information resource where processing professionals can find the technologies and
solutions they need to stay at the cutting edge of a changing global marketplace," said
Clay Stevens, President of International Exposition Company, which produces and
manages The NEW CHEM SHOW.
About The NEW CHEM SHOW
Since 1915, the CHEM SHOW has been the CPI professional's single best
resource for new products, new ideas and new services. It's a hands-on, interactive event
that showcases a wide spectrum of emerging technologies. The unique industry forum
creates a dynamic marketing environment unequaled by any other process industries
event in North America. The NEW CHEM SHOW is produced and managed by
International Exposition Company (IEC), 15 Franklin Street, Westport, CT 06880;
phone: (203) 221-9232; fax: (203) 221-9260; e-mail: info@chemshow.com; website:
www.chemshow.com.
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